Connect with Suvikas: https://www.linkedin.com/in/suvikas/?originalSubdomain=in Connect with Ayush on: LinkedIn: https://www.linkedin.com/in/ayushj/ Twitter: https://twitter.com/IM_AyushJain You can also find us on social media. So be sure you follow us there as well: Linkedin- https://www.linkedin.com/company/mindbowser-infosolutions/ Facebook- https://www.facebook.com/Mindbowser Instagram- https://www.instagram.com/mindbowser_inc/ Twitter- https://twitter.com/Mindbowser In this episode of Healthtech With Purpose, we have Suvikas Bhandari, VP of Strategy and GTM at Pazcare, shared his insights on the sales landscape and effective sales strategies. He emphasized the importance of personalized research to build meaningful connections with potential customers. Connecting with prospects based on shared interests or experiences. Understand the buyer's journey and address their specific needs. He also discussed about the challenges of selling in the South Asian market, including language barriers and fragmented markets. He emphasized the importance of partnerships and understanding local market dynamics, navigating the political map as well as about content creation that addresses the customer's pain points and provides solutions. Overall, the interview provided valuable insights for sales professionals looking to improve their strategies and build stronger relationships with customers.