With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
Victor Reiss on Creating Data-Driven Vaccine Communications at UNC Health
Healthcare Insight for Marketers
45 minutes
4 years ago
Victor Reiss on Creating Data-Driven Vaccine Communications at UNC Health
"We will not be satisfied until we have moved those who are vaccine hesitant to being ready and willing." That conviction is the driving force for Victor Reiss and his team at UNC Healthcare. We spoke with the System VP of Consumerism and Insights about how he's helping match vaccine-related messaging with the right audience segments, including what he calls the untapped markets of Black and LatinX populations who often experience lack of equitable opportunity and access.
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Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
