With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
SHSMD President Holly Sullivan Believes This Is Healthcare Marketing's Moment
Healthcare Insight for Marketers
33 minutes
5 years ago
SHSMD President Holly Sullivan Believes This Is Healthcare Marketing's Moment
In the words of Holly Sullivan, senior director of strategic marketing at Spectrum Health and president of the board for the Society for Healthcare Strategy and Marketing Development, "Our organizations are looking to marketing to help get through this." In this episode focused on effective leadership and communication during a crisis, you'll learn how she's helping her 14-hospital system and 4,000+ SHSMD members rise to the occasion and guide their communities toward recovery and growth.
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Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
