With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
Johnny Smith of Encompass Health is Disrupting B2B Marketing Strategy
Healthcare Insight for Marketers
33 minutes
4 years ago
Johnny Smith of Encompass Health is Disrupting B2B Marketing Strategy
Johnny Smith was recruited to transform the marketing function for Encompass Health—the largest post-acute care provider in the country with 140 rehabilitation hospitals in 39 states. Discover how his passion for leading by listening — especially to those who "don't drink the marketing Kool-Aid" — and leveraging data is empowering his team, building equity in the brand and driving growth for the organization.
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Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
