With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
HCA's Head of Digital Strategy Kelly Nye Is at the Epicenter of Evolution in Healthcare Marketing
Healthcare Insight for Marketers
38 minutes
4 years ago
HCA's Head of Digital Strategy Kelly Nye Is at the Epicenter of Evolution in Healthcare Marketing
As VP of Digital Strategy & Development at HCA, Kelly Nye works with marketing, IT and other disciplines to "interweave digital into everything we're doing and thinking about" across the system's 180+ hospitals and 2,000+ sites of care. Go behind the scenes of the largest U.S. health system for a glimpse into COVID's transformative impact on the team and technologies under her purview, along with gleaning Kelly's expert perspective on managing vendor partners, the future of healthcare CRM systems and more.
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Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
