With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing
Healthcare Insight for Marketers
21 minutes
3 years ago
Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing
Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP".
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Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
