With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
Chris Pace of Banner Health on Removing Friction from the Customer Experience
Healthcare Insight for Marketers
52 minutes
4 years ago
Chris Pace of Banner Health on Removing Friction from the Customer Experience
As Senior Director of Digital Marketing at Banner Health, Chris Pace is instrumental in making sure the largest hospital system and employer in the state of Arizona delivers on the mission: making health care easier, so life can be better. Learn how his philosophy of "strategy first, tools second" along with his elite team is powering a digital transformation that impacts nearly every step on the patient journey, including online scheduling, billing and other touch points. Get practical advice on creating a zero click strategy, consolidating websites and personalizing content, along with personal insights from his journey to cope with imposter syndrome.
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Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
