With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
Ascension's Nick Ragone on His Passion for Storytelling, Chess and Mission with a Capital M
Healthcare Insight for Marketers
32 minutes
4 years ago
Ascension's Nick Ragone on His Passion for Storytelling, Chess and Mission with a Capital M
Nick Ragone's official title is executive VP and chief marketing and communications officer — but he calls himself Chief Storyteller for the system's 160,000 associates spread across 2,700 sites of care. Find out how COVID accelerated the Ascension brand journey, what channels are keeping the team engaged and why he feels the qualitative model of marketing no longer suffices in healthcare.
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Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
