Episode 65: How to Build a Scalable Patient Acquisition Engine with Rob Odell
In this episode, we speak to Rob Odell who is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transforming their marketing into scalable patient acquisition engines.
He brings a unique perspective from both sides of the table, having served as CMO of a crypto tech company where he managed a 7-figure marketing budget and built teams of 10+ people, and now being the one who builds the systems that actually deliver measurable results. He has also consulted for financial technology companies before acquiring wpDuo in May 2023.
We interviewed Rob on the following topics:
What are the most common mistakes healthcare practices make with their lead generation, and what should they be doing instead?
How can dental or vision practices build revenue systems that scale without relying on discounts or promotions?
What’s one simple change in lead follow-up that can drive measurable increases in booked appointments?
What’s one underrated strategy or channel for driving high-quality patient leads right now?
Med Rank Interactive: https://medrankinteractive.com/
WpDuo: https://wpduo.com/
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Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing
Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing
Check out the video on YouTube: https://youtu.be/y-YiDSIZYyI