Healthcare has long been rooted in personal interactions—seeing a doctor, filling a prescription, visiting urgent care. Identity was managed face-to-face. But today’s interconnected care ecosystem demands more. How can digital identity management ensure the right information reaches the right stakeholders at the right time—and do so seamlessly across every touchpoint? Adam speaks with Kim Sutherland, Global Head of Fraud and Identity, about why digital identity resolution is foundational to t...
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Healthcare has long been rooted in personal interactions—seeing a doctor, filling a prescription, visiting urgent care. Identity was managed face-to-face. But today’s interconnected care ecosystem demands more. How can digital identity management ensure the right information reaches the right stakeholders at the right time—and do so seamlessly across every touchpoint? Adam speaks with Kim Sutherland, Global Head of Fraud and Identity, about why digital identity resolution is foundational to t...
Expanding Access: How DTC Models and SDOH Data Are Reshaping Life Sciences
Healthcare DataWake
23 minutes
4 months ago
Expanding Access: How DTC Models and SDOH Data Are Reshaping Life Sciences
Adam and Damion Nero, Head of Data Science, U.S. Medical at Takeda, explore how the life sciences industry is rethinking access by embracing direct-to-consumer (DTC) approaches and integrating social drivers of health (SDOH) data. Unpack the shift from centralized, one-size-fits-all models to more flexible, patient-centric strategies that meet people where they are. Watch episode on our website Share the episode LinkedIn post
Healthcare DataWake
Healthcare has long been rooted in personal interactions—seeing a doctor, filling a prescription, visiting urgent care. Identity was managed face-to-face. But today’s interconnected care ecosystem demands more. How can digital identity management ensure the right information reaches the right stakeholders at the right time—and do so seamlessly across every touchpoint? Adam speaks with Kim Sutherland, Global Head of Fraud and Identity, about why digital identity resolution is foundational to t...
