Marketing That Prints Money: Attracting the Right Patients at the Right Cost

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Healthcare 100

8 episodes

6 days ago

Welcome to Healthcare100 — The Ultimate Playbook for Scaling in Healthcare. Hosted by visionary tech entrepreneur Amol Nirgudkar (CEO of Patient Prism) and healthcare operator-turned-investor A.J. Peak (Founder of Health Wealth Capital), Healthcare100 delivers raw, strategy-packed conversations with the C-suite leaders reshaping the future of healthcare. From multi-site operators and private equity partners to healthtech pioneers, each episode pulls back the curtain on the growth engines behind America’s fastest-scaling DSOs, MSOs, AI platforms, and RCM powerhouses. Each week, you’ll get access to the strategies, systems, and capital structures that drive real results—plus at least one $100K+ idea you can implement right away. Operators get tactical frameworks to multiply EBITDA and enterprise value. Investors gain insight into emerging trends and high-yield deal structures. Innovators learn how to turn technology into traction—and scale faster with fewer missteps. This is the inside edge healthcare leaders have been looking for.

All content for Healthcare 100 is the property of Healthcare 100 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Medicine

Business,

Health & Fitness

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Marketing That Prints Money: Attracting the Right Patients at the Right Cost

Healthcare 100

46 minutes

4 months ago

Marketing That Prints Money: Attracting the Right Patients at the Right Cost

Artificial intelligence, attribution gaps, and a push for better patient lifetime value are reshaping today’s marketing landscape. In this episode, Amol Nirgudkar and AJ Peak hear from three senior leaders tackling these complex issues head-on. They sit down with Sherianne James, CMO of Heartland Dental; Ivan Stamenov, Operating Partner of Varsity Healthcare Partners; and Sudha Vetri, Founder and CMO of Subscribili, to unpack real-world strategies for scaling DSOs and improving marketing efficiency. They explore practical ways to align marketing investments with business outcomes in a fast-changing ecosystem.

Key Takeaways:

(01:29) AI presents major opportunities, and decision fatigue, for dental marketers.

(07:07) Google My Business resists trackable numbers, making attribution difficult.

(11:37) Attracting and retaining the right patients starts with the first touchpoint.

(23:29) Capacity is hard to measure, but signals are enough to guide smarter marketing.

(27:33) Aligning acquisition spend with patient lifetime value and desired outcomes.

(32:24) Supporting unconverted treatment plans is key to boosting lifetime value.

(38:09) Reiterating care value and affordability fuels patient-centered growth.

(44:44) As search shifts, brand marketing and testing become essential.

Resources Mentioned:

Sherianne James

https://www.linkedin.com/in/sherianne-james-853a841/

Heartland Dental | LinkedIn

https://www.linkedin.com/company/heartlanddental/posts/

Heartland Dental | Website

https://heartland.com/

Ivan Stamenov

https://www.linkedin.com/in/ivanstamenov/

Varsity Healthcare Partners | LinkedIn

https://www.linkedin.com/company/varsity-healthcare-partners/

Varsity Healthcare Partners | Website

https://varsityhealthcarepartners.com/

Sudha Vetri

https://www.linkedin.com/in/sudhavetri/

Subscribili | LinkedIn

https://www.linkedin.com/company/subscribili/

Subscribili | Website

https://subscribili.com/

Google My Business

https://www.google.com/intl/en_ph/business/

Patient Prism

https://www.patientprism.com/

Amol Nirgudkar | LinkedIn

https://www.linkedin.com/in/amolnirgudkar/

AJ Peak | LinkedIn

https://www.linkedin.com/in/ajpeak/

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