Putting leading researchers, designers, thinkers and business leaders behind the mic to talk all things Health Gamification - with co-hosts Ben Wilkins and Pete Baikins
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Putting leading researchers, designers, thinkers and business leaders behind the mic to talk all things Health Gamification - with co-hosts Ben Wilkins and Pete Baikins
S2E15: Pippa Boothman ＜＞Smart balls revolutionising sport and exercise for kids and teens.
Health Points : Health Gamification
37 minutes 29 seconds
1 year ago
S2E15: Pippa Boothman ＜＞Smart balls revolutionising sport and exercise for kids and teens.
We're onto the penultimate Health Points episode for Series 2, and we have a cracking episode. Joining us is Pippa Boothman, CEO at Playfinity.
https://playfinity.com/
Pippa has a background studying sociology and criminology and previous roles in marketing and commercials before joining Playfinity.
In this episode, we explore:
Rather than focusing on the 2% of kids and adolescents who follow the competitive track for sports, instead focusing on the 98% of kids and adolescents whose main focus for sport, is fun.
Using technology, not to create new sports, but to measure sports actions, adding new game mechanics to existing exercises and sports
From kids jumping one million times with Plyfinity, to games which are powered by the number of ball kicks, highlighting the importance of new engaging ways to motivate kids to be active, for them, and their healthy future.
Health Points : Health Gamification
Putting leading researchers, designers, thinkers and business leaders behind the mic to talk all things Health Gamification - with co-hosts Ben Wilkins and Pete Baikins
