Rolling on to episode 11, and joining us today is Scott Taylor, co-founder and CEO of Perx Health, a chronic condition management service that supports users in developing better habits and a lifetime of better health.   Scott has an academic background in behavioural economics, with real-world interest in its application to motivation and positive health behaviour. He has a background in private equity investment in consumer, industrial and technology companies before he started Perx Health.   In this episode, we explore: Taking an empirical approach with game feature identification, design and implementation, plus validating them with academic research   Creating business models for health gamification services that align to the economic incentives for health systems and health insurers, impacting their bottom line, creates new revenues.   That’s there’s no ‘silver bullet’ game mechanic. It’s the tailoring of gamification features to create personalised motivation for every user, which can lead to industry-defining engagement and retention stats