Health Matters. The importance of medication adherence with Dr Craig Nossel. Season 3. Episode 32.

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Health Matters SA

Cipla RSA

126 episodes

15 hours ago

Wellness and health - it’s kind of a bigger deal than ever, but where do you go on this whole wide internet for the best medical advice? And how often are you finding information that takes on a South African perspective? That’s why Cipla brings you Health Matters. This is a series that puts experts from across the medical world right in your earbuds or speakers. Our aim is to provide topical and relevant information on healthcare, with kindness, because Health Matters.

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Health & Fitness

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Health Matters. The importance of medication adherence with Dr Craig Nossel. Season 3. Episode 32.

Health Matters SA

20 minutes 16 seconds

1 year ago

Health Matters. The importance of medication adherence with Dr Craig Nossel. Season 3. Episode 32.

Ensuring patients take their medication as prescribed is vital for managing chronic illnesses and improving health outcomes.

To discuss the importance of adherence, the challenges people face and how to overcome these obstacles, we're joined by Dr Craig Nossel co-founder and Chief Medical Officer of Evia Health.

Evia Health use technology, behavioral economics, and data to empower patients to control and improve their health.

The importance of medication adherence (00:00:59) Dr. Nossel discusses the vital role of medication in keeping people well, preventing complications, and reducing healthcare costs.

Challenges in medication adherence (00:02:59) Dr. Nossel highlights various challenges, including forgetfulness, cost, lack of knowledge, side effects, and cultural stigma, affecting medication adherence.

Technology and medication adherence (00:06:39) The discussion touches on the role of technology, including reminders, applications, and data feedback, in improving medication adherence.

Behavioural economics in developing solutions (00:11:19) Dr. Nossel explains how behavioural economics principles, such as loss aversion and hyperbolic discounting, are used to develop solutions for medication adherence.

Role of technology in healthcare delivery (00:15:22) The conversation explores how technology, including packaging, messaging platforms, and AI, supports healthcare delivery and personalised patient care.

Keywords

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