In Part Two of my conversation with Sandra Crouse Quinn, we talk about COVID and trust, plus future challenges when it comes to increasing health equity. Dr. Quinn and her colleague Stephen Thomas were two of the first researchers to shine a light on the impact the Tuskegee syphilis experiment had on trust in the African-American community — and by extension, on other communities of color. Together, we look ahead at the work that remains to be done to rebuild trust in public health. Resource...
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In Part Two of my conversation with Sandra Crouse Quinn, we talk about COVID and trust, plus future challenges when it comes to increasing health equity. Dr. Quinn and her colleague Stephen Thomas were two of the first researchers to shine a light on the impact the Tuskegee syphilis experiment had on trust in the African-American community — and by extension, on other communities of color. Together, we look ahead at the work that remains to be done to rebuild trust in public health. Resource...
Social Cognitive Theory: The Theory That Seems to Be Everywhere | Ep #32
Health Comm Central
17 minutes
2 years ago
Social Cognitive Theory: The Theory That Seems to Be Everywhere | Ep #32
Almost everywhere you turn in health communication—really, in any kind of communication — you’ll find Social Cognitive Theory (SCT) at the root of some pretty fundamental truths about how human behavior is influenced by others and by the world around us. While you may never have worked on a campaign or intervention that was specifically designed with the theory itself in mind, you’ve probably incorporated dozens of tactics and strategies based on SCT. In this episode, we unpack its six main ...
Health Comm Central
In Part Two of my conversation with Sandra Crouse Quinn, we talk about COVID and trust, plus future challenges when it comes to increasing health equity. Dr. Quinn and her colleague Stephen Thomas were two of the first researchers to shine a light on the impact the Tuskegee syphilis experiment had on trust in the African-American community — and by extension, on other communities of color. Together, we look ahead at the work that remains to be done to rebuild trust in public health. Resource...
