In this episode, Justin and Marc discuss the concept of Dry January, exploring the motivations behind choosing to abstain from alcohol and the potential benefits and challenges that come with it. They delve into the importance of examining one's relationship with alcohol, the societal pressures surrounding drinking, and the significance of building supportive relationships during this journey. The conversation also touches on the rise of non-alcoholic alternatives and the potential risks associated with them. Finally, they discuss what steps individuals can take after completing Dry January to maintain momentum and foster a healthier lifestyle.