Many founders and businesses struggle to clarify what their brand actually stands for, leading to scattered messaging, ineffective visuals, and wasted rebrands. A clear, single-minded brand strategy not only simplifies decision-making—it creates a brand customers remember, trust, and choose. In this episode, Frank Mackrill demystifies what strategy actually is and how it directly shapes a winning visual identity. Stick around to learn how to turn your brand from confusing to compelling. 5...