In a world where everyone’s shouting, silence equals irrelevance. Bill Harper knows this better than anyone. With over 36 years in the brand and marketing trenches — and more than $2.5B in client revenue to prove it — Bill has cracked the code for challenger brands to dominate markets already flooded with competition. In this episode, Bill shares the power of positioning, why no one buys the best product, and how to win by saying what no one else dares to. From Geico’s edutainment to Liquid D...