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Heads In Beds Show
Conrad O'Connell
165 episodes
23 hours ago
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
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Marketing
Places & Travel,
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Society & Culture
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All content for Heads In Beds Show is the property of Conrad O'Connell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
Show more...
Marketing
Places & Travel,
Business,
Society & Culture
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/c3/17/f7/c317f796-a7e1-78ed-c656-6318bc05bd8f/mza_3988206821535910731.jpg/600x600bb.jpg
Here's What To Look For When Selling Your Vacation Rental Business
Heads In Beds Show
34 minutes
2 months ago
Here's What To Look For When Selling Your Vacation Rental Business

In this episode of The Heads In Beds Show, we're inspired by the list from Xavier Helgesen on "what to look for when buying a business" and adapt it to the vacation rental industry.

Full list credit: via Xavier Helgesen

  1. Owner operated businesses are super efficient. Owner does six jobs. You will probably spend more to professionalize.
  2. Only buy from people who have demonstrated values of honesty and integrity throughout the process.
  3. Stock purchases should be at least 25 % cheaper than asset purchases. You can’t write off the acquisition price plus you assume historical liabilities.
  4. Adjusted EBITDA ≠ EBITDA ≠ cash flow. Look for cash flow.
  5. Look for rich owners.
  6. Look for businesses that have survived multiple economic cycles.
  7. Make sure you are not in a commodity business.
  8. Everything is negotiable. We have done 90 % seller financing three times.
  9. Everyone wants a raise after you take over.
  10. Make sure management only gets paid bonuses when they distribute cash flow to owners.
  11. Pay for a really good, but very efficient, lawyer.
  12. Pay for Quality of Earnings even on small deals.
  13. The best way to find a CEO for a business is to ask the seller who has asked about buying it in the past.
  14. Look for the smallest, weirdest niches. Less competition, greater margins.
  15. If you find a good enough deal, the capital will find you.
  16. Don’t underestimate how little you know about any given industry. Find an expert to help you.
  17. Businesses with real estate offer lots of creative financing opportunities.
  18. An owner who works “10 hours a week” is still doing five people’s jobs. They are the world expert in their business.
  19. Professionalizing a business with no management in place is probably too hard unless you are running it.
  20. Understand the working capital situation deeply and as a first order of business. The working capital adjustment can be a huge adjustment in price.
  21. Don’t incentivize anyone to close deals. You want them more excited to kill a deal – this means they will speak up if something feels wrong.
  22. Look at duration of employment of employees. Lots of turnover indicates a toxic environment.
  23. Don’t take single-channel risk (e.g., Meta marketing).
  24. Share customer concentration risk with the seller through revenue shares or forgiveable notes.
  25. Underwrite your downside like a lender. Could you sell the business or its assets to at least pay back the debt if you need to?
  26. Don’t fall too in love with the business. You’ve always got to be ready to walk away.
  27. Honor your word even if it costs you money. Once trust is lost with a seller, it’s over.
  28. Honor the owner/founder’s legacy after you close.


⭐️ Links & Show Notes

  • Paul Manzey 
  • Conrad O'Connell
  • Conrad's Book: Mastering Vacation Rental Marketing
  • Conrad's Course: Mastering Vacation Rental Marketing 101


🔗 Connect With BuildUp Bookings

  • Website
  • Facebook Page
  • Instagram


🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.


Heads In Beds Show
The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.