Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
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Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
Today we have something a little bit different for you: we are announcing the upcoming release of “The Future of Running” mini podcast series, a limited, five-episode podcast series hosted by Brooksee CEO, Phil Dumontet, here, on your Head Start podcast feed. Many of you may know Phil personally or may have heard of his work (or may even have listened to him on this podcast discussing the growth of his Boulderthon race). If you have, you would know Phil as a very energetic, forward-looking le...
Head Start
Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
