Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
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Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
With more than 2 billion monthly active users (MAUs), Instagram has secured a comfortable lead as the social media platform of choice for the vast majority of online-active almost-30s and 30-somethings out there. And with Instagram’s core audience slowly aging to match running’s demographic sweet spot, it’s really important your race gets its Instagram strategy right soon, if you have an Instagram strategy at all.So, how do you master Instagram’s highly-visual storytelling to reach new audien...
Head Start
Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
