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Head Start
Race Directors HQ
91 episodes
3 weeks ago
Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
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Running
Sports
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All content for Head Start is the property of Race Directors HQ and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...
Show more...
Running
Sports
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Crisis Communications
Head Start
1 hour 16 minutes
1 year ago
Crisis Communications
When doors start dropping off planes mid-air or your favorite online retailer gets in touch to let you know your personal details may have been compromised, it’s tempting to think you may have done a better job handling that crisis were you in their shoes. But how well-prepared are you really to manage the many crises that can come up during the planning and delivery of your race? Anything from a late delivery of medals or an unfortunate slip-up on social media to a full blown race cancellati...
Head Start
Welcome to “The Future of Running” podcast on Head Start presented by Brooksee and hosted by Phil Dumontet. In this episode, Phil sits down with Scott DeRue, CEO of the Ironman Group — a brand so deeply rooted in endurance sports that thousands of athletes have tattooed its logo on their skin — to discuss how community, identity, and experience are driving Ironman’s next chapter. What does it take to turn a race brand into a global lifestyle movement? Why is Ironman focused not just on ...