Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
This week, Jaci and Michael sit down with Liz Brooks, VP of Client Services at Interview Valet, to talk about how brands can use podcasting to build credibility and connection in a crowded market.
From her roots in PR to helping hundreds of brands land on the right shows, Liz knows how to turn conversation into conversion. She shares insights on storytelling, authority marketing, and the art of being a great guest (the kind hosts actually want back).
You’ll hear:
Why podcasts are the new front door for your brand story
How to turn guest appearances into leads and loyal followers
The difference between pitching and positioning your expertise
Tips for creating content that cuts through the clutter in B2B marketing
Why authenticity on mic matters more than any press release
If you’ve ever wondered how to get your brand’s voice heard (literally and figuratively), Liz’s advice will help you show up smarter, sound better, and build authority that lasts.
Guest Bio:
Liz Brooks is the VP of Client Services at Interview Valet, the industry leader in podcast interview marketing. With a background in public relations and a career spent amplifying thought leaders, Liz helps brands turn conversations into credibility and visibility into value. Under her guidance, Interview Valet has connected hundreds of executives, authors, and entrepreneurs with high-impact podcasts, bridging the gap between earned media and authentic storytelling. When she’s not behind the mic (or the strategy board), Liz is a champion for helping B2B marketers find their voice and use it well.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
