Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
In this episode, Jaci and Michael Russo sit down with Zach Schleien, CEO and Co-Founder of Filteroff, the video speed dating app changing how people meet and connect online.
Zach shares how building authentic relationships, whether in love or in business, comes down to one thing: authenticity. From creating a more honest dating experience to building multiple successful brands, Zach’s story is a masterclass in how to earn trust in a filtered world.
They discuss what it takes to brand for connection, why human matchmaking beats algorithms, and how the same principles behind meaningful relationships apply to meaningful marketing.
You’ll hear:
Why authenticity is the new currency of both dating and branding
How video builds trust faster than text or photos ever could
What every business can learn from the psychology of matchmaking
Why segmentation is key to clarity, whether you’re finding love or your ideal audience
The role of human connection in scaling digital brands
If your brand is more “swipe left” than “love at first sight,” Zach’s insights will help you rethink how to create real relationships that last.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
