Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Ryan Chute, founder of Wizard of Ads Essential Services, to talk about the kind of branding that sticks—not because it sells fast, but because it builds trust.
Ryan’s background in transactional sales gave him the grit. However, it was his experience at Wizard Academy that provided him with the insight to shift from high-pressure tactics to a long-term brand strategy built on storytelling, customer connection, and emotional resonance.
They dig into:
Why great branding starts with empathy, not algorithms
How emotional storytelling drives sales better than product specs
Why most B2B brands get it wrong (and how to fix it)
The difference between noise and true brand messaging
Whether you’re selling diamonds or ductwork, this episode proves that relational branding isn’t just good strategy—it’s good business.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
