Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
Inside the Agency-Client Relationship w/ Jaci & Michael Russo
He Said, She Said: Razor Branding™ Podcast
44 minutes 26 seconds
6 months ago
Inside the Agency-Client Relationship w/ Jaci & Michael Russo
In this episode of the He Said, She Said: Razor Branding Podcast, it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work.
No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From misaligned expectations and territorial marketing teams to the misuse of AI and the trap of Frankenstein feedback, Jaci and Michael talk candidly about the red flags, the success stories, and the reason agencies should always be invited in like vampires (yes, there’s a reference).
Whether you work with an agency, are part of one, or just want to understand how branding actually works, this episode is a masterclass in the reality behind the process.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
