Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
Harnessing Momentum in Branding with Matt Mathison
He Said, She Said: Razor Branding™ Podcast
53 minutes 54 seconds
9 months ago
Harnessing Momentum in Branding with Matt Mathison
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Matt Mathison, entrepreneur, investor, and founder of MBL Partners. Matt shares insights from his new book, Leadership Orbit, a guide to redefining leadership and creating momentum through consistent micro habits. From building strong company cultures to mastering time management, Matt breaks down the key elements of successful leadership that go beyond titles and authority. Whether you’re a business owner, team leader, or someone looking to develop your personal brand, this episode is filled with practical takeaways and thought-provoking strategies.
Matt Mathison is a seasoned entrepreneur, investor, and operator with nearly 25 years of experience spanning sectors like financial services, technology, real estate, and energy. As the co-founder of MBL Partners, Matt focuses on problem-solving and empowering leaders to thrive through innovative solutions. His dynamic career has included leadership roles at Fifth Partners, where he helped build, fix, and scale businesses globally. A former collegiate athlete, Matt brings grit and determination from his athletic background into the business world. He holds a finance degree from Brigham Young University.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
