Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo
He Said, She Said: Razor Branding™ Podcast
38 minutes 7 seconds
3 months ago
Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo
In this special host-only episode, Michael and Jaci Russo pull back the curtain on what’s really holding brands back—and it’s not just budget or competition.
From the dangerous “If we build it, they will come” mindset to the overreliance on social media as a silver bullet, they explore why so many marketing efforts fail to connect. They also delve into the critical role of touchpoints, the underestimated value of internal culture, and why every team member—regardless of their title—is part of building the brand.
Key themes include:
Why great branding requires more than “checking the social media box”
How to maintain consistency across every touch point—physical and digital
The seven business pillars that impact your brand’s success
Why agency-client trust and collaboration are the foundation for results
The difference between marketing noise and marketing that converts
Whether you’re running a large enterprise or a small business, this conversation will challenge how you approach branding and customer experience.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
