Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
Building Brands and Winning Mindsets w/ Dave Behar
He Said, She Said: Razor Branding™ Podcast
57 minutes 31 seconds
8 months ago
Building Brands and Winning Mindsets w/ Dave Behar
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael are joined by Dave Behar, entrepreneur, Chief Executive Athlete, and two-time Amazon bestselling author. Dave shares insights on leadership, branding, and the power of collaboration. From his work with NIL programs to his approach to building brands through strategic partnerships, Dave offers a fresh perspective on what it takes to create a culture of winning—both in business and in life.
Key Takeaways
The Chief Executive Athlete Mindset:
Dave’s approach blends athletic discipline with leadership to drive success in business.
He emphasizes the importance of staying ready and adaptable, much like an athlete on the field.
Collaboration is Key:
Success often comes from helping others succeed first. Dave discusses the value of collaboration and investing in relationships.
The Power of NIL Programs:
Dave shares his thoughts on the evolution of Name, Image, and Likeness (NIL) programs and the need for clearer guidelines to ensure fairness and long-term sustainability.
Branding Starts with Purpose:
Dave’s branding philosophy focuses on aligning a brand’s personality, purpose, and messaging to create authentic connections.
Winning Through Peak Performance:
As a two-time bestselling author, Dave talks about his Peak Performance book series and how developing a winning mindset is key to both personal and professional growth.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
