Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
Branding from the Factory Floor w/ Robert Pelletier
He Said, She Said: Razor Branding™ Podcast
40 minutes 23 seconds
7 months ago
Branding from the Factory Floor w/ Robert Pelletier
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo talk with Robert J. Pelletier, CEO of Pacific Hardwood, about how he turned a traditional manufacturing business into a $20M industry leader through storytelling, relationship-building, and relentless content creation. From using Instagram to drive $8M in sales to embracing AI for content planning, he offers a blueprint for how even the most “unsexy” businesses can build powerful, profitable brands—without selling out or sounding like robots.
Whether you’re building custom floors or scaling your startup, this conversation will shift how you think about brand-building, personal voice, and the future of marketing.
He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
