Henrique Dubugras founded fintech giant Brex when he was twenty-one years old. In his journey from São Paulo to Stanford to the heights of Silicon Valley he made connections with some of the biggest names in the ecosystem. Now, they’re not just business connections, but friends.
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Henrique Dubugras founded fintech giant Brex when he was twenty-one years old. In his journey from São Paulo to Stanford to the heights of Silicon Valley he made connections with some of the biggest names in the ecosystem. Now, they’re not just business connections, but friends.
Why Pfizer, Dell, and Uber Trust This Man With Their Data | Alex Rinke
HD in HD
1 hour 26 minutes
6 months ago
Why Pfizer, Dell, and Uber Trust This Man With Their Data | Alex Rinke
Everyone ignored this problem—until it became an opportunity. Alexander Rinke, co-founder of Celonis, turned a student project into a $13B+ process mining giant from Germany.
Born and raised in Berlin, he went on to build a software empire that has saved companies like Pfizer $300M.
This episode of HD in HD explores Alex’s path from student founder to CEO—and how he sees AI transforming the way companies run.
Alex and I also unpack:
• how 1,500 handwritten letters helped him land Siemens
• why AI’s next wave hinges on process overhaul
• how a $50K project outgrew his McKinsey dreams
ABOUT US:
We’re proudly sponsored by Brex—a brand I co-founded, now supporting over 30,000 businesses like Anthropic, DoorDash, and Scale AI, helping them make every dollar count.
Connect with us:
1. Alex - https://x.com/alexanderrinke
2. Henrique Dubugras- https://x.com/hdubugras
This episode was produced and distributed by our friends at Atomik Growth: https://atomikgrowth.com/
00:00:00 Trailer
00:01:20 Introduction
00:02:40 Process Mining
00:03:59 Real-World Applications
00:06:46 Early Life
00:09:48 Education and Early Career
00:24:32 The Birth of Celonis
00:42:36 Initial Funding Challenges
00:49:45 Scaling and Venture Capital
01:01:15 Mentorship and Role Models
01:05:39 The Future of Celonis and AI
01:13:28 Reflections on Success and Upbringing
01:24:24 Closing Thoughts
HD in HD
Henrique Dubugras founded fintech giant Brex when he was twenty-one years old. In his journey from São Paulo to Stanford to the heights of Silicon Valley he made connections with some of the biggest names in the ecosystem. Now, they’re not just business connections, but friends.
