Product Demo (Video) Grading Note

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Hayley in Higher Ed | Professor at UCCS

Dr. Hayley Blackburn

95 episodes

5 days ago

Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising. She currently teaches classes on professional and technical writing. Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton talk with a guest about the research and work that inspired their passions.

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Product Demo (Video) Grading Note

Hayley in Higher Ed | Professor at UCCS

15 minutes 18 seconds

8 months ago

Product Demo (Video) Grading Note

This episode is a brief grading note and explanation of what I was looking for when reviewing your projects.

Project Summary Below:

Our technical writing firm has been hired by a Client to create a video demonstration for their products. You've been assigned to develop that video that guides potential customers through your product's set-up, instructions, and troubleshooting. Your audience comprises individuals who have purchased or are considering purchasing the product. They may have varying levels of familiarity with similar products, so creating a video that is easy to understand for beginners and informative for those with some prior experience is essential. The video will be posted on the product's promotional website and linked in confirmation emails sent to customers after purchase. The final video will be 3-6 minutes long and will be submitted as a link so I can view it on YouTube, Vimeo, Stream, etc.

The Goals: To create a video demonstration that effectively guides customers through the product's setup, instructions, and troubleshooting.

Ask 1: Develop a script that outlines the key steps involved in setting up, using, and troubleshooting the product.

Ask 2: Record video footage demonstrating each step clearly and concisely.

Ask 3: Incorporate narration or on-screen text to guide viewers through the process.

Ask 4: Edit the video, adding music, transitions, and visual effects to enhance engagement.

Ask 6: Reflect on the process in a project completion report