No one decides to wake up one day, walk across Antarctica, or leave their bohemian parents and join the Navy Seals. Or any number of crazy, amazing things that people do. These aren’t the dreams most kids have. And yet, fascinating people have done them. How? Why?
HawkeTalk is a podcast all about the origin stories of the most interesting people in the world. Today, you know our guests are famous athletes, authors, and entrepreneurs, but there’s so much more to the story. How did they navigate upbringings that seem so far from what they eventually became? What pivotal moments steered them in a new and fascinating direction forever?
Buckle up: Everyone loves a good origin story.
Hosted on Acast. See acast.com/privacy for more information.
No one decides to wake up one day, walk across Antarctica, or leave their bohemian parents and join the Navy Seals. Or any number of crazy, amazing things that people do. These aren’t the dreams most kids have. And yet, fascinating people have done them. How? Why?
HawkeTalk is a podcast all about the origin stories of the most interesting people in the world. Today, you know our guests are famous athletes, authors, and entrepreneurs, but there’s so much more to the story. How did they navigate upbringings that seem so far from what they eventually became? What pivotal moments steered them in a new and fascinating direction forever?
Buckle up: Everyone loves a good origin story.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of HawkeTalk, I sit down with Avery Akkineni, Chief Marketing Officer at VaynerMedia, to uncover her journey from growing up in Nashville with a love for books and business dreams to leading global expansion for one of the most disruptive agencies in the world.
Avery shares how her early internships at Live Nation and Morgan Stanley shaped her view of business, why taking risks opened unexpected doors, and how she went from Target’s corporate world to a seven-year career at Google. She reveals the pivotal moment she said “yes” to Gary Vaynerchuk and took the leap to launch Vayner’s Asia-Pacific office from scratch scaling it to 170 people and winning major clients across Singapore, Australia, and beyond.
We dive into the challenges of building teams during COVID, the launch of Vayner3 during the Web3 wave, and why her latest role as CMO is her most fulfilling yet. Through it all, Avery’s story is about persistence, bold choices, and embracing opportunities before they’re obvious.
Her advice? Don’t fear failure—take the leap, because if you don’t ask, you don’t get.
In this episode:
Hawke Media
About Our Guest
Avery Akkineni is the Chief Marketing Officer at VaynerMedia, where she leads global brand strategy and innovation. Before joining Vayner, she spent over seven years at Google, helping shape its ad and media platforms. In 2019, she spearheaded Vayner’s expansion into Asia-Pacific, growing the Singapore office from zero to 170 employees and winning major clients like Disney+, P&G, and Subway.
A pioneer in emerging tech, Avery went on to launch Vayner3, guiding Fortune 500 companies into Web3, and now drives VaynerMedia’s own brand growth as CMO. Known for her risk-taking spirit, global perspective, and passion for storytelling, Avery is redefining what it means to be a modern marketing leader.
Avery Akkineni
Hosted on Acast. See acast.com/privacy for more information.