Making the invisible visible with Nicole | founder of PAM & mum of two

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Have It All

Emily Parks

39 episodes

1 week ago

Welcome to Have It All, the podcast that says the quiet part out loud about motherhood, career, and the chaos in between. I’m Emily Parks. Mum of two, marketer, and someone who’s learned that doing it all often means doing too much. Every second week, I chat with women navigating the juggle of working motherhood. These are honest, messy, and uplifting conversations. Because having it all doesn’t mean doing it all. And you’re not meant to figure it out alone.

Parenting

Kids & Family

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Parenting

Kids & Family

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Making the invisible visible with Nicole | founder of PAM & mum of two

Have It All

58 minutes 59 seconds

5 months ago

Making the invisible visible with Nicole | founder of PAM & mum of two

What if your family life had its own digital PA?

This week on Have It All, I’m joined by Nicole, founder of the PAM App aka your Personal Admin Manager. After hitting her breaking point during the juggle of parenting and working through New Zealand’s lockdowns, Nicole set out to create a solution that could help families manage the mental load, together.

We talk about:

The chaos of modern family life and why the mental load still falls mostly on women
What led Nicole to create PAM, and how it works to make the invisible visible
The role of AI, autonomy, and community in supporting families
Career shifts after motherhood, messy action, and building a business from scratch
What Nicole thinks about the question: can women really have it all?

Whether you’re deep in the juggle or dreaming of a better way to share the load, this episode will make you feel seen...and remind you that sometimes the best place to start is with messy action.