Early in Alyx’s health coaching career it became obvious to her that her desire to do certain tasks varied based on where she was at in her menstrual cycle. Detailed observation revealed that sales calls that happened when she was ovulating had higher conversion rates. Cycle syncing- or adapting your diet/exercise/ work engagements to best match the different phases of your monthly cycle is a super power that every woman needs access to! That is why we launched The Agenda. Period a planning system and app that helps high achieving women use their cycle to improve their productivity and impact. The Agenda. Period is a health & education empowerment company. We are a confident, exciting, disruptive brand that provides an innovative, ground-breaking service. We bridge a gap in the understanding around the menstrual cycle and strive to help women understand the nature and power of their cycle in order to inform strategic planning and professional endeavors. I ask Alyx: Alyx, how did you get to this point? What got you started in the world of women's health and cyclical living? What is cyclical living? How does the menstrual cycle work? Tell us more about the app and how it teaches people to work with their menstrual cycle and live more cyclically. Let's talk about the period power campaign.