In this episode, host Amanda Rae interviews Joey Thomas, a successful business coach. They discuss the importance of brand positioning, knowing the ideal client, and creating a valuable client experience. They deep dive into the concept of Perceived Value and the four pillars to increase it: brand identity, client experience, pricing model, and product quality. Joey shares experience-driven insights and tips for small businesses to thrive in the market.

What You’ll Learn

00:46 Understanding Perceived Value and Business Branding

10:57 Redefining Business Value: Beyond Monetary Transactions

14:27 Decoding the Language of Value

19:57 The Four Pillars of Perceived Value

27:11 Establishing Trust through Value Alignment