Building A Product led Startup in Covid Times, In conversation with Kaushik T, Founder - Spike.sh, in the Product-Led Growth Series
Host - Bimlesh Gundurao
✅ Wingify gave the learning that just developing software is not enough
✅ Working as an associate product manager helped me understand how to understand customer pain points, prioritize them
✅ Companies are not even aware of the incidents that happened when they weren’t around
✅ Incidents affect small and large companies alike
✅ Built a 180 days trial
✅ The Unknowns became known, as they got alerts on incidents that they never knew was happening on their infrastructure
✅ Tech companies are tilted towards “Build it ourselves” by throwing bodies at a problem Vs products at a problem
✅ Reliability was extremely crucial as a product, hence that became our core
✅ Flexibility in building escalation policies became an important feature and usability and simplicity
✅ Growth hacks without the website messaging is a disaster
✅ Uniform messaging was key across PH, website and response to messages were key
✅ Reading and adhering to community guidelines is very important and you don’t want to mess with it
✅ Reaching is the milestone of processing 1 million incidents has been critical on how we onboarded
00:00 Introduction
02:30 Kaushik Introduction
04:50 Company set up plans
07:00 How did you filter your ideas
09:00 Identifying gaps in the market
12:25 Difference between Incident & Customer support ticket
15:39 MVP to Paying customers
19:40 India as a market is very “Build it ourselves”
20:54 Importance of Design
21:27 First customer to Covid Impact & Making remote work
27:42 Using Twitter as a channel to have conversations around the product
28:50 Inbound traffic on website with intercom
31:08 Product Hunt Launch experience
33:55 Go where your Target Customers/audience are
36:30 Staying away from Stackoverflow
39:13 Processing 1 millions incidents on Spike.sh as a key milestone
45:00 How we got hacked and how Spike.sh helped us save our day
51:48 Developers becoming better developers
52:29 Vision & Culture at Spike
