George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover (HMA) Hidden Marketing Assets. More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a USP for his business. Developing the USP is the first recommended product we teach our HMA consultants to activate for clients. I am looking forward to working with George and to get his business hopping in the next few months. The purpose of this audio interview is to provide suggestions to identify hidden marketing assets (HMA) and to develop a unique selling proposition (USP) to increase George's customers. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.