Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business. With a knack for crisis management and a passion for untangling complexities, my journey behind the scenes as a strategic partner for visionary CEOs has taught me the value of transparency, which is why my mission is to elevate founders and bring forth the unfiltered truth about the real costs of entrepreneurship.
In a world where social media highlights the wins, "Hard Costs" goes beyond the surface to share the untold stories of challenges, lost revenue, strategic pivots, and the roller-coaster ride that entrepreneurship truly is. By sharing my experiences and inviting some of my favorite founders as guests, every episode in this podcast is an opportunity to find solace and inspiration in the journeys of others.
As the saying goes, a rising tide lifts all boats, and that's what I aspire to achieve through "Hard Costs." So, join me on this journey, share it with your fellow entrepreneurs, and let's build a community that thrives on shared knowledge and support. I can't wait to connect with you on the next episode of "Hard Costs."
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Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business. With a knack for crisis management and a passion for untangling complexities, my journey behind the scenes as a strategic partner for visionary CEOs has taught me the value of transparency, which is why my mission is to elevate founders and bring forth the unfiltered truth about the real costs of entrepreneurship.
In a world where social media highlights the wins, "Hard Costs" goes beyond the surface to share the untold stories of challenges, lost revenue, strategic pivots, and the roller-coaster ride that entrepreneurship truly is. By sharing my experiences and inviting some of my favorite founders as guests, every episode in this podcast is an opportunity to find solace and inspiration in the journeys of others.
As the saying goes, a rising tide lifts all boats, and that's what I aspire to achieve through "Hard Costs." So, join me on this journey, share it with your fellow entrepreneurs, and let's build a community that thrives on shared knowledge and support. I can't wait to connect with you on the next episode of "Hard Costs."
EP8: Redefining Professionalism & Narratives for Women in the Workplace with Lauren “L2” Howard
Hard Costs With Katy Widrick
48 minutes
2 years ago
EP8: Redefining Professionalism & Narratives for Women in the Workplace with Lauren “L2” Howard
Welcome back to Hard Costs! In this episode, Katy introduces Lauren "L2" Howard, the brilliant mind behind elletwo, a safe haven and platform for women to speak and teach their truth from their experiences in work, life, and health.
Join in on the conversation as Katy and Lauren highlight and celebrate women's resilience, strength, and worth, inside and outside the workplace. As an advocate for women and mental health, Lauren stresses the importance of respect and safety in the spaces we operate in. Beyond the curated façade of professional social media, ElleTwo carves out a space for the real and authentic. So step into this space as Lauren lets us in on her brand's evolution and the vibrant community she's created.
This episode isn't just about listening – it's about joining the movement that empowers women in every sphere, including the workplace. Tune in and be part of the conversation that's reshaping narratives for women worldwide.
KEY POINTS
- Redefining professionalism and giving ourselves permission in the workplace
- Lauren on empowering women and its ripple effect on the community she’s built
- How Lauren deals with negative feedback and mansplaining comments on social media
- The importance of showing up as yourself with High Rise community
- What does the inner circle of ElleTwo and Lauren look like?
- Why Lauren shares her personal challenges with her community
- Katy and Lauren on boundaries in parenting
QUOTABLES
“Equity feels like oppression when you're the oppressor.” - Lauren “L2” Howard
“What I love about really the impact that you're having is that you are now able to do that at scale like you have created a community of women who hopefully do feel more empowered and do feel more secure in their voice.” – Katy Widrick
“When you empower women, they empower other women.” - Lauren “L” Howard
GUEST INFORMATION
Lauren “L2” Howard
Website: elletwo
IG | @elle_two
LinkedIn: @elletwo
Love what you’re hearing? Follow Katy Widrick for more!
Click Here to learn more about Katy Widrick.
IG | @kwidrick
TikTok | @kwidrick
LinkedIn | @katywidrick
Hard Costs is edited by EPYC Media Network
Hard Costs With Katy Widrick
Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business. With a knack for crisis management and a passion for untangling complexities, my journey behind the scenes as a strategic partner for visionary CEOs has taught me the value of transparency, which is why my mission is to elevate founders and bring forth the unfiltered truth about the real costs of entrepreneurship.
In a world where social media highlights the wins, "Hard Costs" goes beyond the surface to share the untold stories of challenges, lost revenue, strategic pivots, and the roller-coaster ride that entrepreneurship truly is. By sharing my experiences and inviting some of my favorite founders as guests, every episode in this podcast is an opportunity to find solace and inspiration in the journeys of others.
As the saying goes, a rising tide lifts all boats, and that's what I aspire to achieve through "Hard Costs." So, join me on this journey, share it with your fellow entrepreneurs, and let's build a community that thrives on shared knowledge and support. I can't wait to connect with you on the next episode of "Hard Costs."
