Happy teams is a new podcast that seeks to teach business owners all about how to grow a thriving, positive workplace culture that boosts efficiency, helps retain your brightest and best talent and improves productivity across the field.
With remote working and mental health now more relevant than ever, creating a workplace culture that allows team members to feel engaged, included and motivated is extremely important. But, for this to work successfully, a number of things need to fall in place and knowing what fits where isn’t always easy. On Happy Teams, we talk to some of the best digital agency and tech company leaders about how they create a workplace culture that delivers.
We know full well that every business is different, so we cover all things from past success and failures, to how to cater your culture to individual personalities and why it is so important that businesses do all they can to make sure their talent is happy and feel at home when working for them.
Each episode, Prodigi’s founders, David and Bachir, will be sharing some of their top tips and interviewing a new business leader. We’ve learned a lot whilst making these podcasts and hope that you will too.
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Happy teams is a new podcast that seeks to teach business owners all about how to grow a thriving, positive workplace culture that boosts efficiency, helps retain your brightest and best talent and improves productivity across the field.
With remote working and mental health now more relevant than ever, creating a workplace culture that allows team members to feel engaged, included and motivated is extremely important. But, for this to work successfully, a number of things need to fall in place and knowing what fits where isn’t always easy. On Happy Teams, we talk to some of the best digital agency and tech company leaders about how they create a workplace culture that delivers.
We know full well that every business is different, so we cover all things from past success and failures, to how to cater your culture to individual personalities and why it is so important that businesses do all they can to make sure their talent is happy and feel at home when working for them.
Each episode, Prodigi’s founders, David and Bachir, will be sharing some of their top tips and interviewing a new business leader. We’ve learned a lot whilst making these podcasts and hope that you will too.
How Liberty outgrew the industry by creating specialist agency brands
Happy Teams
23 minutes 47 seconds
1 year ago
How Liberty outgrew the industry by creating specialist agency brands
"The inspiration for doing this was not having a USP and not standing out as an agency anymore." Gareth Morgan, founder of Liberty Marketing, shares his agency's journey into specialisation in this episode of the Happy Teams podcast.
By launching Foundation for the beauty industry and Balance for financial services, Liberty discovered the power of having a clear USP in a crowded market. Specialisation had an immediate impact, attracting senior marketers from leading brands and a flood of new business.
Gareth discusses the importance of having a passionate, credible leader with deep industry knowledge at the helm. Specialisation has also boosted team satisfaction and performance, with Liberty scoring above industry benchmarks on metrics like team relationships and learning opportunities.
Tune in to learn how specialisation transformed Liberty Marketing and discover valuable insights for your own agency's growth strategy.
Key takeaways:
Specialisation helps agencies stand out and attract top clients and talent.
Authentic sector expertise and a passionate leader are crucial for success.
Specialising can boost team happiness and performance by fostering learning and pride.
Careful consideration is essential before specialising, as it requires significant time and focus.
Happy Teams
Happy teams is a new podcast that seeks to teach business owners all about how to grow a thriving, positive workplace culture that boosts efficiency, helps retain your brightest and best talent and improves productivity across the field.
With remote working and mental health now more relevant than ever, creating a workplace culture that allows team members to feel engaged, included and motivated is extremely important. But, for this to work successfully, a number of things need to fall in place and knowing what fits where isn’t always easy. On Happy Teams, we talk to some of the best digital agency and tech company leaders about how they create a workplace culture that delivers.
We know full well that every business is different, so we cover all things from past success and failures, to how to cater your culture to individual personalities and why it is so important that businesses do all they can to make sure their talent is happy and feel at home when working for them.
Each episode, Prodigi’s founders, David and Bachir, will be sharing some of their top tips and interviewing a new business leader. We’ve learned a lot whilst making these podcasts and hope that you will too.
