Happy teams is a new podcast that seeks to teach business owners all about how to grow a thriving, positive workplace culture that boosts efficiency, helps retain your brightest and best talent and improves productivity across the field.
With remote working and mental health now more relevant than ever, creating a workplace culture that allows team members to feel engaged, included and motivated is extremely important. But, for this to work successfully, a number of things need to fall in place and knowing what fits where isn’t always easy. On Happy Teams, we talk to some of the best digital agency and tech company leaders about how they create a workplace culture that delivers.
We know full well that every business is different, so we cover all things from past success and failures, to how to cater your culture to individual personalities and why it is so important that businesses do all they can to make sure their talent is happy and feel at home when working for them.
Each episode, Prodigi’s founders, David and Bachir, will be sharing some of their top tips and interviewing a new business leader. We’ve learned a lot whilst making these podcasts and hope that you will too.
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Happy teams is a new podcast that seeks to teach business owners all about how to grow a thriving, positive workplace culture that boosts efficiency, helps retain your brightest and best talent and improves productivity across the field.
With remote working and mental health now more relevant than ever, creating a workplace culture that allows team members to feel engaged, included and motivated is extremely important. But, for this to work successfully, a number of things need to fall in place and knowing what fits where isn’t always easy. On Happy Teams, we talk to some of the best digital agency and tech company leaders about how they create a workplace culture that delivers.
We know full well that every business is different, so we cover all things from past success and failures, to how to cater your culture to individual personalities and why it is so important that businesses do all they can to make sure their talent is happy and feel at home when working for them.
Each episode, Prodigi’s founders, David and Bachir, will be sharing some of their top tips and interviewing a new business leader. We’ve learned a lot whilst making these podcasts and hope that you will too.
From 400 Video Calls to Sold-Out Lunches: A Different Way to Grow an Agency on Happy Teams
Happy Teams
26 minutes 18 seconds
8 months ago
From 400 Video Calls to Sold-Out Lunches: A Different Way to Grow an Agency on Happy Teams
During the pandemic lockdown, agency owner and digital marketing expert Nathan Lomax faced the challenge of virtual networking, conducting an overwhelming number of video calls. "At one stage, I was having 400 conversations a month. I had a super militant process of 20 calls a day, 30 minutes of time, 10 hours back to back," he recalls.
His business networking solution was simple: "The idea was to create a lunch, but in London that would allow us to have 40, 50 meaningful conversations, albeit in a two hour slot over lunch." This initial success led his agency Quickfire to pioneer in-person marketing events, scaling to host 45 professional networking events.
"The cost of running that amount of events comes to about £250,000 a year," Nathan shares. "So we said, okay, we will work with the ecosystem of partners, to sponsor. And so we will go to the tech partners. We'll organise it. We'll book it. We'll sort it."
The event marketing investment delivered solid ROI for the digital agency. "I've got 102 active deals in the last 80 days. We're booked on projects until probably October within reason. And realistically retainers have hit their yearly target at the end of March." But Nathan states that immediate sales aren't the expectation, instead, it's about building long-term business relationships.
Want to learn more about agency growth strategies and event marketing success? Listen to the full episode on the Happy Teams Podcast, your guide to digital agency leadership and business development.
Happy Teams
Happy teams is a new podcast that seeks to teach business owners all about how to grow a thriving, positive workplace culture that boosts efficiency, helps retain your brightest and best talent and improves productivity across the field.
With remote working and mental health now more relevant than ever, creating a workplace culture that allows team members to feel engaged, included and motivated is extremely important. But, for this to work successfully, a number of things need to fall in place and knowing what fits where isn’t always easy. On Happy Teams, we talk to some of the best digital agency and tech company leaders about how they create a workplace culture that delivers.
We know full well that every business is different, so we cover all things from past success and failures, to how to cater your culture to individual personalities and why it is so important that businesses do all they can to make sure their talent is happy and feel at home when working for them.
Each episode, Prodigi’s founders, David and Bachir, will be sharing some of their top tips and interviewing a new business leader. We’ve learned a lot whilst making these podcasts and hope that you will too.
