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Ep. 3 – Decoding Gen Z and Augmented Reality with Aarti Bhaskaran, Global Head of Research and Insights at Snap
Happy Market Research Podcast
26 minutes 23 seconds
5 months ago
Ep. 3 – Decoding Gen Z and Augmented Reality with Aarti Bhaskaran, Global Head of Research and Insights at Snap
In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Aarti Bhaskaran, Global Head of Research and Insights at Snap. Aarti takes us on a deep dive into Snap's innovative research on generational trends, particularly Gen Z's use of social media, shopping behaviors, and the evolving role of augmented reality (AR) in shaping marketing strategies.
From how AR is revolutionizing word-of-mouth marketing to how Gen Z is influencing the future of digital consumption, Aarti shares invaluable insights that are shaping the future of media, branding, and research.
Happy Market Research Podcast
Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.
