What if the key to scaling your business isn’t hustling harder but simplifying smarter?

Today’s episode is a powerful conversation with Marie Gerson, strategic growth expert and founder of Shoshin Strategies, who has helped countless founders scale with clarity, systems, and purpose.

Marie reveals:

✅ The #1 mistake most entrepreneurs make when trying to scale

✅ Why chasing tactics without a foundation kills growth

✅ How clarity, core values, and systems drive long-term success

✅ Why alignment is the secret weapon for sustainable scaling

✅ How leaders can grow without losing joy, balance, or purpose

This episode is for every entrepreneur who feels stuck, overwhelmed, or unsure how to scale their vision without burning out.

Marie doesn’t hold back—she shares the exact habits, mindset shifts, and systems that turn chaos into clarity and ideas into profitable growth.

📖 Learn more about Marie Gerson: 🔗 LinkedIn: https://www.linkedin.com/in/mariegerson/ 

📖 Follow Silvana Pimentel: 🔗 LinkedIn: https://www.linkedin.com/in/silvana-pimentel1/ 

📌 What You’ll Learn:

◽️ The most common scaling mistake founders make and how to fix it

◽️ How to create systems that fuel growth instead of slowing you down

◽️ The surprising power of core values in building sustainable businesses

◽️ Why entrepreneurs need alignment before execution

◽️ Daily habits that keep Marie energized, joyful, and focused

📌 Timestamps 

00:00 Meet Marie Gerson

02:00 Why most startups fail to scale

05:00 The power of systems & clarity in growth

10:00 Core values as the foundation of leadership

15:00 Habits that drive sustainable success

22:00 Advice for entrepreneurs feeling stuck

28:00 Rapid-fire questions & key takeaways