Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
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Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
190: AI's impact on search, woke brands, Facebook woos Gen Z
Hanson & Hunt
42 minutes
1 year ago
190: AI's impact on search, woke brands, Facebook woos Gen Z
Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!
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EPISODE SUMMARY
Facebook woos Gen Z
Woke brands
Spotlight: Quaker Oats photo project
Social media warning label
AI's impact on Google search
Closing: Advice for your to-do list
Closing: A drastic social media diet
ARTICLES AND LINKS
Facebook renews focus on young users
Your favorite brand no longer cares about being woke
Consumers are less interested in brands taking stances on sociopolitical issues
Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond
Quaker illustrates the power of mornings with interactive photo series
Why I’m calling for a warning label on social media platforms
Why publishers fear traffic, ad declines from Google’s AI-generated search results
The state of publisher traffic: Framing the evolution and impact of search and referral in 2024
Gartner predicts search engine volume will drop 25% by 2026
Google Zero is here, now what?
Ann Handley's latest email newsletter
Kara Hardin post
What it's like to be off social media
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Hanson & Hunt
Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
