Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
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Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
181: Social career insights, Chobani's ghostwriter, fake podcasts
Hanson & Hunt
35 minutes
2 years ago
181: Social career insights, Chobani's ghostwriter, fake podcasts
We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more!
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EPISODE SUMMARY
Edelman's Trust at Work report
Hootsuite's Social Media Career Report
Spotlight: 7-Eleven crushes Instagram with cars
Chobani's "ghostwriter" job goes viral
Big investments in influencer marketing
Closing: Fake podcast video clips
ARTICLES AND LINKS
2023 Edelman Trust Barometer Special Report: Trust at Work
2023 Social Media Career Report
What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager
How 7-Eleven's Instagram grew 600k from... cars?
Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year
The Hollywood strikes are a wake-up call that creators are bigger than social media
New report finds that investment in influencer marketing is rising faster than traditional ads
The weird rise of fake podcasts
People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible
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Hanson & Hunt
Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
