We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Tracking dark social Do a deep dive in your social media data Spotlight: Brand lessons from Barbie The FTC's updated Endorsement Guides Threads takes on Twitter Closing: Are side gigs ok? ARTICLES AND LINKS Dark Social in 2023: Here’s why (and how) you should track it How to be effective on social media - 5 things we learned from a data deep dive Your brand is Barbie Federal Trade Commission announces updated advertising guides to combat deceptive reviews and endorsements FTC publishes updated Endorsement Guides and proposed rule banning fake reviews Threads 101: A strategy guide for brands A comparative analysis: Twitter vs. Threads in terms of interactions How do you feel about your team members or colleagues having "side gigs"? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices