We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Social media fragmentation Brandpoint report: The Future of the PR Industry Spotlight: Nissan uses TikTok’s BeReal lookalike Quick News & Quick Takes: 'Invisible' CEOs on LinkedIn Quick News & Quick Takes: Update your social media policy Quick News & Quick Takes: A key year for internal communications Q&A: Do you apply to a job even if you don't meet every skill requirement? Closing: Have we forgotten how to be in work relationships? Closing: SMBMSP is back   Closing: Join Arik at the MN IABC Convergence Summit ARTICLES AND LINKS Digiday series: Social Media Fragmentation Arik's webinar: 10 pragmatic social media marketing trends to pay attention to in 2023 The Future of the PR Industry: 2023 Research Report Nissan brings TikTok’s BeReal lookalike to March Madness The Digital Reputation Report: Tracking CEOs on LinkedIn BBC to review social media rules for all staff in bid to resolve Gary Lineker row Employers plan to hit reset on internal communication strategies in 2023 Do you apply to a job even if you don't meet every skill requirement? Have we forgotten how to be in work relationships? Register for SMBMSP: 10 social media trends you should be tracking in 2023 Register for the MN IABC Convergence Summit FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices