MedTech graveyards are full of clever devices that never made it past the demo.
Dr. Tori O’Daniel (OB/GYN, Medical Director, Oklahoma City) walks us through the five adoption pillars that separate shelf-ware from standard-of-care.
In This Episode
• The “ease-of-use” litmus test every new device must pass
• Why education is a FOREVER activity, not a launch event
• How to spot (and empower) your Champion-for-Change
• Talking cost: shifting the conversation from unit price to total value
• Template-driven VAC submissions that save months of back-and-forth
📺 Watch on Youtube: https://youtu.be/bru-Wz2RwSw
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