Join Sakura and Peter in exploring why Lawson convenience stores are increasing their crane games. Discover the cultural insights of "コト消費" (experience-based consumption) and "ついで買い" (impulse purchase). Uncover the educational value of "エンタメ戦略" (entertainment strategy) in engaging consumers. Learn how these phrases relate to the rise of crane games at Lawson and their role in enhancing the overall customer experience. Tune in for a fascinating dive into Japanese retail strategies!

Source: https://news.yahoo.co.jp/articles/0d8b829c74aefd5dab390b0d90525407775b3c31