What exactly is SEMA and the Hot Rod Industry Alliance and what do they do? SEMA 101 | Hammer Down Podcast This episode of Hammer Down hosted by Kevin Oeste sheds answers the question "Just what exactly is SEMA and what do they do? with special guests SEMA Board Of Directors Member and Hot Rod Industry Alliance (HRIA) Past Chair Tim McCarthy and current HRIA Chair Jeff Grantmeyer. Tune in as they: * Define Trade Associations and what they do* Share the purpose of the Specialty Equipment Market Association (SEMA) and how the association is structured * Clarify the roles of the all-volunteer SEMA Board Of Directors and how a person is elected to the Board * Chat about the SEMA Councils and Networks, what they are, and the Hot Rod Industry Alliance (HRIA) in specific* Discuss the benefits of membership to SEMA and a Council like the HRIA* Share how people in the automotive aftermarket industry can get involved with SEMA and the HRIA … and a LOT more!  Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed.   https://www.sema.org/hria #hria #podcast #sema #hotrod #hotrodindustry #carpodcast #semapodcast #hammerdown